14th Street Y

PROJECT BRANDING   |  ILLUSTRATION  |   APPAREL  |   DESIGN SERVICES   

The 14th Street Y is a vibrant community center grounded in the belief that contemporary Jewish sensibilities can be a source of inspiration, connection, and learning for the individuals and families they serve throughout downtown Manhattan. They focus on health and fitness, education and enrichment, and innovative arts and cultural programming. As part of Educational Alliance, they offer high-quality, multi-generational programs and services that enhance well-being and socioeconomic opportunities.

In 2018 the 14th Street Y approached DREGOS to help them develop the look and feel for both their urban and nature summer camps. Using the current branding as the starting blocks, we developed some iconic marks that tap into the idea that, regardless, of the setting, every day is a new beginning filled with new adventures. 

Along with the Summer Camp branding, we also developed new graphics for a Y line of baby clothes and assisted with everyday internal and member facing creative needs.

Learn more about 14th Street Y HERE.